Work
Things I've built.
I believe in building with intention — fewer projects, higher standards, longer time horizons.
2020 — Present
State of Fitness
Founder & Head Coach
An appointment-only personal training studio in South Yarra, Melbourne. Built on the principle that coaching should be precise, personal, and results-driven. Now one of Melbourne's leading boutique training facilities with 170+ active members and a team of six university-qualified coaches. Explore the studio at stateoffitness.com.au.
Key numbers
- 170+ active members
- 6 university-qualified coaches
- 5.0 average Google rating (75+ reviews)
- 30-day money-back guarantee — rarely used
Professional OS
Custom CRM, Client PWA & AI Coaching Platform
The operating system I run the coaching practice on — a fully custom platform I've been building since January 2026. Client retention CRM, session tracking, body composition integrations, and an AI assistant trained on SOF's coaching methodology. Built with Next.js, Supabase, and the Anthropic API.
dylanjones.com.au
Personal brand & blog
Personal brand and blog site built with Next.js, Tailwind, Framer Motion, and content-collections. Designed and built from scratch with a focus on editorial typography and performance.