DYLAN JONES
I'm a coach, first. I help high achievers, weekend warriors, and busy mums and dads get out of pain, move well, and get their energy back — for good, not for a twelve-week before-and-after. I built State of Fitness to do it properly, and I build the systems that keep it that way.
GET IN TOUCHWHO I AM
Coach. Founder. Creator.
I'm Dylan Jones. Up until COVID, every spare hour and dollar went into becoming a better coach. COVID took that same obsession and pointed it at systems, operations, and — lately — the business side, so this lasts. The focus has moved; the heart hasn't. It's still coaching, and it always will be.
Seventeen years, evidence-based
I help high achievers, weekend warriors, and busy mums and dads get out of pain, move well, sleep better, and get their energy back. Seventeen years in, it is still the work I love most — and you will still find me on the floor most weeks.
I build things that outlast me
State of Fitness is the flagship — a studio I founded and grew to a team of six. I coach my coaches the way I coach clients — and learn just as much back from them — so great work reaches far more people than I ever could one-on-one. Alongside it, I am building Professional OS, a coaching platform, to take it further.
Writing & sharing the craft
I write and make things about training, coaching, and building a business that actually lasts — no hacks, just the boring stuff that works, turned into something you can use.
WHAT I BELIEVE
Principles over programs
People over programs
Your program is built around your body, your history, your goals — not pulled off a shelf. If your coach does not know your injuries and your wins by heart, it is not really coaching.
Consistency beats intensity
The best session is the one you will actually come back for. Think compounding interest: small, regular deposits that look like nothing for a while, then quietly add up to something you could not buy any other way.
Systems set people free
Good systems are not bureaucracy. They exist so your coach can be fully present with you — not buried in admin.
THE FLAGSHIP
State of Fitness
The studio I founded in South Yarra in 2020 — and still coach at most weeks. We're the gym for people who don't much like gyms: no selfies, no string singlets, no judgement. Just coaching that knows your name and actually works.
WHAT'S NEXT
Always improving
Professional OS
A custom coaching platform — CRM, client app, and an AI assistant trained on my methodology. Built from scratch since 2026.
Grad Cert, Business Analytics
La Trobe University — data-driven decision-making and strategy (Power BI, SQL, R). In progress.
The Undeniable
Mentoring with Rhys Livingstone on scaling, sales systems, and the operational craft of building a business.
WHY THE NEON?
I'm a nerd at heart
Eighties arcades, sci-fi and neon sunsets — I grew up on this stuff and never grew out of it. So no, the Miami-sunset-meets-Tron thing isn't an accident.
And the fitness world could do with more honesty — and more fun. It's full of people preaching a healthy life, then living the opposite on the weekend, selling instant gratification and online transformations that are gone a year later. I care about the unglamorous stuff that actually lasts: real strength, real habits, for good. What I talk about is me, to my core.
Go on — grab the cyan paddle (mouse or finger). First to forget they're on a coaching website wins. →
▸ Neon Pong · you vs. the machine
WRITING & VIDEO
From the desk
Notes on movement, coaching, and building things that last — in writing, and on video.
WHAT MEMBERS SAY
“Lost 65kg and now compete in jiu-jitsu — the coaching is genuinely individual.”
“Came through a hip replacement stronger than before. Nowhere else cares like this.”
“My bio age dropped five years in ten months. Precise, personal, accountable.”
“Booked out for a reason. Every session, they know my history and my goals.”
“Lost 65kg and now compete in jiu-jitsu — the coaching is genuinely individual.”
“Came through a hip replacement stronger than before. Nowhere else cares like this.”
“My bio age dropped five years in ten months. Precise, personal, accountable.”
“Booked out for a reason. Every session, they know my history and my goals.”